Words Are Our Specialty, Our Passion.
Captivating communication doesn’t happen by accident. It’s planned, methodical and measured. Words are powerful. They have the ability to fascinate us and grab our attention. The right words persuade, woo, intrigue and make customers fall in love with – and advocate for – your brand. Whether those words are in the form of your copy, logo, biography, website, video, or collateral materials – words make a difference.
If you’re unsure whether your brand is communicating messaging that resonates with your customers or you find it difficult to articulate why your brand beats the competition, you’ve come to the right place.
Make Your Brand Valuable
Words are our passion, our area of expertise. And we know how to use them to design messaging that differentiates your business and attracts customer to your brand, inspiring them to take action.
Who We Are
What do you say when someone asks, “What do you do?” Plenty of coaches and advisors will tell you to script your 30-second elevator pitch. I say, forget trying to develop or perfect a speech. Speeches aren’t natural. If you want to grab someone’s interest so they remember you and your brand, start a conversation. Not sure how? I’ll teach you.
Helping people and businesses make a great first impression, whether face-to-face or online, is my specialty. After all, selling your products, services or yourself is so much easier when people understand the ‘why’ behind the ‘how’ you can help them.
When I’m not writing or coaching professionals to be great conversationalists, you can find me watching HGTV for inspiration, sharing amazing culinary adventures with my husband and friends, or out “getting my steps in” with our adorable Schnoodle, Lucy (She’s a cross between a giant schnauzer and a standard poodle).
Writing has been a passion my entire life. Whether I’m capturing the region’s culture, style and vibe or helping businesses charismatically connect with their audience; I cherish writing stories about incredible people, places and businesses. Check out the publications I’ve written for here.
When I’m not creating captivating content for publications and businesses alike, I enjoy snapping a quick shot of whatever is in front of me – whether it’s a delicious dish or serene landscape. As a red wine enthusiast, I’m always ready and willing to sip and savor any grape concoction from around the world. I feel like art, in all its forms, is good for the soul. And I love the feel of an actual book.
I am always irresistibly happy in the company of my husband, Dave; and our Pomeranian, Madison; while we plan our next travel adventure.[/ult_team]
What Clients are Saying About Their Results
Lori is my go-to for content marketing needs. She is smart, creative and thorough. I have worked with her for many years both through an agency we were both employed at and directly. Lori always delivers top quality articles. She also has a great personality and is a pleasure to talk to. I have and will continue to recommend her.Maya Cramer, Consultant
Over the years Lori Vajda has become a trusted partner in our business. With her knowledge of SEO and ability research and write content for a multitude of industries and subjects she has become important member of our team. GB Brand Partners works for us!David Bohl, Founder/Director of Kind Design Advertising www.kinddesign.com
I had the pleasure of working with Lori to help “rebuild my website and “rebrand” myself. She first is a wonderful, easy person to work with. She was extremely thoughtful and thorough in her approach to my business, my needs, and most importantly to my goals. She made me think outside the box and truly focus on the long term goals and the process on how to reach them. What seemed to be so overwhelming at first became attainable through her guidance.Kim Rodriguez, Founder, Personal Stylist at KRPersonalstyle www.KRPersonalstyle.com
Lori has been working with our team for three years now and every piece of content she creates is tailored for our diverse client base. We refer to her as our very own “word wizard”.L. Menekou, President of Conceptual Communications www.prbroward.com
As a consultant, it’s imperative to my business that I surround myself with reliable partners. I am the first admit to my clients when something is not my specialty, and I feel confident doing so when I know that I can call on a professional who carries a skill set needed for a particular project. Lori Vajda is one of those professionals I am privileged to have access to. When she becomes involved in a project she takes a very intentional approach that ensures clear communication. I appreciate that she has the patience to dive into the details without making assumptions. Many people lack this skill and the work suffers. Her professionalism brings a sense of security that is an asset to any team, and I hope we continue to work together for many years to come.Calisha Anderson, CEO, CaliBrand Consulting www.linkedin.com/in/calishao
Lori and I met through a mutual client with the purpose of combining our skill sets to manage the marketing of the company. It was truly a pleasure working with Lori! She is incredibly intuitive, witty and has a great understanding of the marketing field. Nonetheless, her creative writing is always on point and well cultivated. What I appreciate most about Lori is her work ethics, humor and dedication to the client’s success and return on investment. If I had to work with her again, a thousand times yes!Vanessa Montes, Founder, Marketing Consultant of Vee-ah Media www.veeahmedia.com
Working with Lori was a very positive experience. As a new business owner, she helped me clarify my goals and develop a clear strategy to communicate my brand to my ideal target market. Her marketing expertise was invaluable, especially in the areas of SEO and social media. Lori encouraged my success while also challenging me to think outside of my comfort zone, which helped me consider new and innovative ways to grow my company. She is extremely easy to work with and takes an individual approach with each client. I always looked forward to our meetings!Jene Kapela, Ed.D., President & Founder, Jené Kapela Leadership Solutions, LLC www.jenekapelaleadership.com
It is my pleasure to highly recommend Lori Vajda as a business coach and digital strategy consultant. I had originally reached out to Lori to write the content of my website after a failed attempt by another consultant. Lori had been a small business owner herself and more importantly had been a prominent writer and blogger in her industry.
What stood out about her in comparison to other consultants was that instead of just taking my business plan and sketch ideas about what I wanted the content of my website to read like, she sat down with me on numerous occasions to really understand my business model, the type of audience I wanted to attract, and the tone and feel I wanted to communicate. Not only did she take my stumbling words and ideas and masterfully construct content that represented my brand, but she also worked with me to help flush out an identity for my company.Kelly Alvarez Vitale, President of Strategic Philanthropy www.strategicphilanthropyinc.com
I hired Lori to write the copy for my website and she was an absolute pleasure to work with. As a busy entrepreneur, I appreciated Lori’s flexibility and use of technology – emailing and video conferencing – to communicate my needs and discuss the project at hand. Using her intake forms, I was able to develop a marketing vision for my website, which she used to creatively craft into web content that highlighted my company’s services.Chae Haile, President or Funded www.fundedgrant.com
Working with Lori is an absolute joy. She really dove into my business. Asking the key questions to make you think about what is the next step and your true needs are. Her extensive knowledge and wisdom allows the process to be fluid. You feel as if you have a support system to your dreams. She is gifted and a wonderful person to work with. And her end product delivers on time and with precision.Dr. Casandra Henriquez, Coach For Successful Single Women, President of Inspire Many www.InspireMany.com